HelpFeedback
Ess of Contemp Advertising
Information Center
Table of Contents


Essentials of Contemporary Advertising

William F. Arens, Stratimark Consulting
David Schaefer, Sacramento City College

ISBN: 0073136662
Copyright year: 2007

This textbook and accompanying Website are "Out of Print." Please check with your instructor or McGraw-Hill Sales Representative on the availability of current editions.



To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.