Description
This course builds on the foundation of IMD 121. Topics include effective branding techniques using innovative layout and typography effectively in design; visualizing communication problems and solutions; and the correlation between type forms and content, function, and context. Students expand their understanding of the relationship between formal design and the components of layout, photography, illustration, 3D package design and presentation.
Credits: 3
Prerequisite: IMD 121
Semester Offered: S